Designed to be the foundation of your in-house training program, Vintuition is an online training program for cellar door staff. The program consists of six modules, delivered using a combination of video lessons, exercises & readings. A 12 month membership gives you unlimited access to the program so you can train all of your existing staff, and any new staff who join your team in the future. It's innovative, cost effective and it works.


Deliver exceptional, memorable tasting experiences. Always.

Every visitor matters. It's not enough anymore to make good wine and hope that your customers will drop in. Vintuition teaches staff how to be confident, knowledgeable, customer focused and in control of the sales & service process.

Sell more wine, build newsletter and wine club memberships.

The key to sales and loyalty is personalisation. Ditch the sales script, get to know your customer and deliver a tailored experience. Vintuition teaches staff how to do this in a practical way which is mindful of the limits of wine business.

Grow equity and own competitive advantage in your region.

Elevate your venue above the competition. Building equity, competitive advantage & positive social proof depends on consistently exceptional experiences. Vintuition teaches staff about the big picture of tourism & their role in the business.


It's like attending a training workshop from the comfort of your own office

Once your membership is active, you'll receive a secure login through this website. The course dashboard shows all of the course video modules & the printable PDF workbook.

With a printed copy of our workbook, the participant watches each video module and fills out the questions as they go. The participants can revisit any content at any time. Allow three hours to complete the whole course, ideally delivered in 6 x 30 minute blocks.

We'll be in touch to send through answer sheets, respond to queries and to provide ongoing support. We're here to help your wine tourism business thrive!

See the details on each module
"We're a small wine business with four staff working in our tasting room. Vintuition was recommended to us and over the last three months all of our staff have completed the program. We've seen an increased enthusiasm, increased engagement and our visitors are buying more wine. Our wine club is building consistently too - we think it is worth every cent"

Sally Brown
Owner at Scion Wine, Rutherglen

Meet your facilitator

Clare has been training wine tourism staff for over five years, offering face-to-face workshops and consultancy all over Australia and New Zealand. She is also a published author, stage host, wine educator and winemaker based in regional Victoria. Utilising knowledge from all these areas of experience, the online delivery of Vintuition is designed to make service training accessible to every cellar door staff member in every tourism venue. As a the foundation of your training program, it is a fundamental part of staff development & ongoing business success.

Watch the course introduction...

We'd love to hear from you. Use the form to request a call back or to get in touch with the Vintuition team.