Vintuition™ delivers Australia’s most comprehensive and effective Cellar Door Sales Training program.

Your cellar door is the heart of your direct-to-consumer wine sales strategy, and your cellar door team is the face of your brand. Vintuition™ training is offered both online and onsite. Using a contemporary learning framework, our program will improve your team’s service, sales, and experience delivery skills. It comprises a combination of skills evaluation, online live tutorials, practical exercises, onsite team training and 1:1 coaching to identify gaps and refine skills during the implementation phase.

It’s innovative, cost effective and it works!


Deliver exceptional, memorable tasting experiences. Every Time

Every visitor matters. It’s no longer enough to simply make good wine, offer a free tasting and expect customers to purchase. Vintuition teaches participants how to develop meaningful connections with every visitor and maintain confident control of the sales and service process.

Sell more wine, build loyalty, and increase wine club memberships.

The key to generating more sales and increasing loyalty is personalisation. Ditch the generic sales script. Learn practical skills which will enable your team to know your customer and deliver a tailored experience that results in a sale. The Vintuition program empowers your staff with the practical skills needed to develop lucrative relationships and maintain customer loyalty.


Simple, effective and highly engaging training for cellar door teams.

The current course consists of a hybrid online/onsite (subject to location) program tailored to the needs of each individual business.
An optional ‘Mystery Shopping’ evaluation can be undertaken prior to the start of a training program to gauge existing service, sales and experience delivery skills.

Topics include:

Setting the Stage for Service & Sales Excellence
Cellar Door Service Principles
Relationship Selling Principles
Delivering Exceptional Experiences
Measuring Success
Q: ‘What if I train my staff and they leave?
A: ‘What if I don’t and they stay?’

At Vintuition we believe your people are your greatest asset. Retaining skilled, loyal team members who faithfully represent your brand is the key to attracting long term, loyal and high yielding customers. Our mission is to build a highly motivated and enduring workforce of cellar door professionals across Australia.

Meet your facilitator

Robin Shaw is Australia’s leading wine tourism educator with over 25 years of experience in a wide range of roles. In 2004 Robin received a prestigious Winston Churchill Fellowship to study global wine tourism innovation, after which she developed a suite of industry resources including The Australian Wine Tourism Toolkit for Winemakers’ Federation of Australia. More recently, she was involved with the development and delivery of Wine Australia’s Growing Wine Tourism program and has been invited by Adelaide University to present the Masters of Wine Business Wine Tourism and Direct Wine Marketing & Cellar Door Management courses.

Robin and her team have developed and delivered numerous workshops and staff training programs across Australia and South Africa on topics including Cellar Door Service & Sales, Creating & Delivering Memorable Experiences, Mastering Outbound Phone Sales and DTC Marketing Essentials.

Need to know more about your Cellar Door team? Use the contact form or call us on 0419 033 868