The regional workshop series is designed to be integrated into the seminar schedule of regional tourism marketing conferences. These cost effective workshops run for 2-4 hours, providing innovative, comprehensive & practical information to help your wine region thrive. Vintuition can custom build workshops to suit the needs of the region - see some recent examples below:


Based on the core concepts of the online course, this interactive workshop identifies what benchmark service looks like globally and how to achieve it - for every visitor. It investigates what visitors expect from a cellar door, how to expand wine vocabulary to suit your customers and how to build a strong relationship with your customer that can be leveraged for sales and wine club sign ups. A must for all cellar door staff!


The global trend towards paid experiences at cellar door is showing no signs of abating. As Australian wineries grapple with increased costs and competition, diversifying into paid experiences represents a huge opportunity. Showing examples from all around Australia, this workshop demonstrates how to make sense of this new landscape, how to choose an option that fits with the existing business capability and how to execute the new plan. A great workshop for owners and managers in wine tourism.


Clare Burder is a wine educator, published author, winemaker, training innovator, small business entrepreneur and experienced panelist and speaker

As the founder of Vintuition, she has been delivering workshops and seminars around Australia and has created successful training programs for wineries and regional wine organisations alike. She has a modern, innovative approach to wine tourism success that is exemplified in the creation of the online course for cellar door staff: the only training program of it's kind in the world.

Clare has also hosted wine events for Melbourne Food & Wine Festival, Barossa Be Consumed, Heathcote Wine Growers, Royal Melbourne Show, Noisy Ritual, Bright Young Things & The Good Food & Wine Show, in addition to co-hosting Series 3 of the TV program 'The Cellar Door'. She has contributed to panel discussions for Not Serious Wine Chats, The Riesling Symposium, Wine Victoria and delivered a keynote for Real Big Things. Coming up in late 2019 is her workshop at The Wine Industry Impact Conference on elevating the customer experience.

With expertise across multiple facets of the wine industry, a collegiate approach and practical experience, Clare adds a fresh perspective to any panel or conference program. Get in touch to discuss your upcoming events here.


For a more tailored approach, Clare offers a wide range of advisory services to drive cellar door business success.  

  • Custom training programs delivered in house
  • Wine club design and sell through
  • Adding paid experiences to cellar door tasting menus
  • Business culture improvement - motivation & performance
  • Customer service excellence

The best approach is to get in touch with your query - there is absolutely no obligation.