Part Two: A discussion on reimbursing tasting fees

I recently covered some topics of consideration for cellar doors planning to add in a paid component in ‘Adding paid experiences to your cellar door offering: part one’. This is part two where I’ll cover off some of the key points around reimbursement.  It is a huge area of research and is moving very quickly indeed. New data out from …

Adding paid experiences to your cellar door offering: part one

I was recently invited to put together a roadshow for Wine Tasmania presenting some ideas around ‘diversifying the offer and adding value’. Or in plain speak, how to add paid tastings and experiences to your cellar door to increase revenue and profit.  This is an area I have long been focused on, as Australia slowly shifts away from free tastings …

Tasting Fees: On Obligation, Reciprocation & Expectation

Insights from the Stellenbosch Business of Wine Tourism Conference In the last 14 months I’ve been to the Hunter Valley, Mudgee, all over Victoria, McLaren Vale, Adelaide Hills, Central Otago, Oregon, Napa, Sonoma & Stellenbosch visiting wineries as a tourist to try and understand where we’re at when it comes (amongst other things) to the practice of charging for tastings. …

How to benchmark your wine club

Wine clubs are big business, and for many producers, the most reliable source of revenue. But lots of wine clubs feature the same benefits: tiered discounts, access to pre-release wines and an email newsletter. It might be enough for the moment but is it enough for the future? Here are some tips on how to start the process of evaluating …

Five ways to surprise & delight your customers

The truth is for most venues, customer satisfaction is not quite enough anymore. Your customers are not only more sophisticated, they are more connected, they have higher expectations and many of them are accustomed to sharing their opinions online after their visit. So, how can you elevate the experience? The first thing is to focus on getting the basics right. Do …

How to teach your staff about wine

Having good wine knowledge is critical for service excellence, so how can you develop the wine knowledge in your cellar door service team? The key is to know what options you have and work with your team to decide which is the best fit. Aside from service training, which is what Vintuition is dedicated to, there are three further areas of …

How to design an effective training program

Your staff will all have different training requirements at different stages in their career, however good training should be ongoing, varied and include the staff in the design. Begin with the Vintuition course as the foundation of all training: All staff should complete the course. If any of your stuff need basic wine appreciation training check out this guide for our …

Five Tips to Promote Social Media Engagement at Cellar Door

Clever social media can give your brand another voice. But how do you make the most of it? Encouraging visitors to post while they are at the cellar door can increase longer term brand engagement online and contribute to word-of-mouth. It’s also a great way for staff to interact with customers and bring a bit of fun into the tasting. Use …

Research Review: How Does A Cellar Door Visit Impact Future Sales?

Ever wondered how the service you provide impacts your brand after your guests have departed? This article proves that positive cellar door experiences increase future sales…read on for the details For those who read the WBM, Wine & Viticulture & Grapegrower magazine, you’ll be familiar with the brilliant work of Professor Johan Bruwer & Marketing Expert Larry Lockshin – (among others), with …

Get Your Tasting Notes Right: A Quick Guide

Are your tasting notes out-of-date, boring & full of technical wine jargon? Consider this piece of paper an incredible opportunity to connect with, impress and inform your customers.  Cleverly designed, engaging and interesting tasting notes can take the pressure off the staff, facilitate sales, encourage social media interaction, build brand awareness and even be educational. This list details the basics, so once …